Why personal branding photography is important as a business owner

You won't regret investing in a personal branding portrait

Georgina from Georgina Edwards Photography gives her expert opinion on personal branding photography. This is an integral part of personal branding which is a term created by Tom Peters 20 years ago.

So let's start with defining what we mean by personal branding photography. Well, simply put, it is imagery that showcases your personality, that visually represents your unique business and that successfully shows your customers and ideal clients who you are. It goes way beyond headshots to capture the essence of your business and display it proudly for all to see.

Now that we know what personal branding photography is, let’s understand what it can do for you and why it is important for your business.

Builds trust and credibility

People buy from people; you are the people behind your brand! Your potential clients want to trust your business and get to know and like it. Imagery that showcases who you are and what you do builds that trust and paves the way for those potential clients to know and like your business and, ultimately, buy from you.

It allows you to connect with your clients

Communicating your passion and your spirit to your clients can potentially be a difficult thing to achieve. Words only do half the job; it’s so important to connect with your clients visually as well and this is where personal branding photography plays a huge part. It allows your potential clients to understand your values and why you do what you do – and more importantly, why you love doing it.

It helps you to show up consistently

Can you imagine having a huge bank of imagery to pull from so you are able to consistently show up on your social media channels and market yourself effectively?

It enables you to stand out from the crowd

You are your own USP (unique selling point). Don’t be afraid to show the world who you are. Your personal branding photos will inspire your customers and draw your ideal clients to you. They will authentically show those clients what your business is about and what it stands for.

Let your business grow and flourish

You have invested tremendous time and energy into your business. And you want your business to grow and flourish. Put simply, personal branding photography is a key component. It will put the spotlight on you and your business and show your ideal clients why they can trust you to provide the best product or service in the market.

Learn 7 ways to build your personal brand.

Georgina Edwards Photography provides personal branding photography and headshots for small business owners and entrepreneurs in West Kent and East Sussex. Contact her to find out more.