5 essential marketing tips for entrepreneurs
I'm delighted to be featured in My Entrepreneur Magazine giving my top five tips on how to win over today's modern customer. My top tips include:-
1. Good marketing always starts with having a clear strategy and documented plan
Marketers who document strategy are 538% more likely to report success than those who don’t. See my marketing strategy tips for some help.
2. Build a brand that connects with your customer
You may struggle with converting leads if your brand doesn’t connect with your customer. There is an important piece of ‘brand positioning’ work to do before a brand identity can be developed. 45% of a brand’s image can be attributed to what it says and how it says it. My brand positioning cheat sheet can help with this.
3. Use multiple touch-points where your customers hang out
It takes on average ten touch-points for a customer to trust, and purchase from a business. Map out these touch-points by looking at a day or week in the life of your customer. Create personas of your target audience using my free checklist.
4. Content is king
Create and distribute valuable and relevant content to attract and retain customers. 78% of consumers prefer to get to know a business via articles over advertising. It is also less than half the cost of using traditional marketing tactics. There are many online planning tools to help you do this including Trello and Co-Schedule. There are some invaluable free image libraries too which give you access of thousands of images including Unsplash and Pexels.
5. Persist with social media
81% of businesses are using social media and we spend a lifetime average of five years and three months on social media so it is a crucial platform that businesses can’t afford to neglect. Over time and if done in the right way, it can help to establish yourself as an expert in your area. To succeed you need to be memorable, and authentic.
And to summarise
Marketing helps to change attitudes and opinions over time. If you put the work in and have a clear plan, and your brand and product are strong, you’ll see the success and generate a return on investment.
For a chat on any element of your branding or marketing, then please contact me for a 30-minute free consultation.
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