Nat Sharp
5 ways to promote your business over the summer
How to keep your business on track A simple seasonal makeover is an effective way to keep your customers engaged throughout the year. ...
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Nat Sharp
Jan 2, 20215 min read
Essential marketing activities during COVID-19
A checklist to keep your marketing on track during the pandemic Most of us never thought we would be starting the new year with a...
Nat Sharp
Dec 15, 20201 min read
Marketing trends for small business owners to act upon for 2021
Get your business in shape for 2021 What an extraordinary year it has been and who could have predicted the major events of this year. ...
Nat Sharp
Dec 2, 20202 min read
5 reasons to develop a customer charter for your small business
Why developing a customer charter can instil purpose in your staff and convert more business For any business small or large, putting...
Nat Sharp
Dec 1, 20204 min read
When should you outsource your marketing?
Which step to take with your marketing - inhouse or to outsource? When small businesses reach a certain size, they think about the...
Nat Sharp
Nov 19, 20207 min read
Marketing tips for small businesses in 2021
5 major marketing trends to accelerate your small business Whatever way you look at it, 2020 was a tough year for most SMEs battling...
Nat Sharp
Oct 15, 20203 min read
How to map your customer journey
Ensuring your business is on the right path Do you know how your target audience and existing customers research, consider, show interest...
Nat Sharp
Sep 14, 20204 min read
Communicating your business lockdown story
A year on and we're so inspired by stories of how so small independent businesses changed their businesses overnight to survive. This...
Nat Sharp
Sep 8, 20204 min read
How much should I spend on marketing my small business
Preparing and owning a marketing budget is essential for small businesses. Without a marketing budget, you’ll run the risk of over or...
Nat Sharp
Jun 21, 20203 min read
What are the different ways to promote your business in print media?
You're probably familiar and may have placed adverts in publications. But did you know there are more ways you can leverage the power...
Nat Sharp
May 28, 20204 min read
Why customer experience must be a priority for small businesses
Measuring customer satisfaction We all know we need to aim to provide a good customer experience. But are you aware of all the benefits...
Nat Sharp
Apr 17, 20205 min read
How to communicate with your customers during a crisis
Practical communication tips for small businesses during the pandemic Our lives as we knew them have changed, invariably forever, and we...
Nat Sharp
Apr 10, 20203 min read
How businesses adapted during the pandemic
Finding a rhythm It’s funny how life changed so significantly in just a few short weeks. Would anyone have believed the world could look...
Nat Sharp
Jan 21, 20206 min read
GDPR and marketing - what does it mean for a small business?
It has been a while since the General Data Protection Regulation (GDPR) was the talk of the town. But it is here to stay, and many...
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Jan 20, 20202 min read
Is content and thought leadership the same?
Thought leadership and content are terms frequently used in the business and marketing world but are the same thing and why are they...
Nat Sharp
Jan 10, 20205 min read
7 steps to create a business plan for your small business
How to hatch a plan for your business It is never too late to create a business plan for your small business. Some simple business...
Nat Sharp
Dec 20, 20196 min read
7 mega marketing trends of the decade
We have seen unprecedented changes in marketing over the last 10 years. As the Harvard Business Review commented back in 2014 “With the...
Nat Sharp
Nov 4, 20194 min read
Christmas marketing ideas
5 ways to light up your business this Christmas Even if you operate in business to business, don't think you can't leverage the busiest...
Nat Sharp
Aug 11, 20194 min read
What is a marketing consultant?
What is the job role of a freelance marketing consultant? A marketing consultant is a freelance or outsourced resource you can use for...
Nat Sharp
Jun 22, 20196 min read
Sales and marketing glossary
Demystifying sales and marketing jargon Like marketing, there are a lot of specific terms used in sales. I’ve tried to capture some of...
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