How to keep your business on track A simple seasonal makeover is an effective way to keep your customers engaged throughout the year. ...

A checklist to keep your marketing on track during the pandemic Most of us never thought we would be starting the new year with a...

Get your business in shape for 2021 What an extraordinary year it has been and who could have predicted the major events of this year. ...

Why developing a customer charter can instil purpose in your staff and convert more business For any business small or large, putting...

Which step to take with your marketing - inhouse or to outsource? When small businesses reach a certain size, they think about the...

5 major marketing trends to accelerate your small business Whatever way you look at it, 2020 was a tough year for most SMEs battling...

Ensuring your business is on the right path Do you know how your target audience and existing customers research, consider, show interest...

A year on and we're so inspired by stories of how so small independent businesses changed their businesses overnight to survive. This...

Preparing and owning a marketing budget is essential for small businesses. Without a marketing budget, you’ll run the risk of over or...

You're probably familiar and may have placed adverts in publications. But did you know there are more ways you can leverage the power...

Measuring customer satisfaction We all know we need to aim to provide a good customer experience. But are you aware of all the benefits...

Practical communication tips for small businesses during the pandemic Our lives as we knew them have changed, invariably forever, and we...

Finding a rhythm It’s funny how life changed so significantly in just a few short weeks. Would anyone have believed the world could look...

It has been a while since the General Data Protection Regulation (GDPR) was the talk of the town. But it is here to stay, and many...

Thought leadership and content are terms frequently used in the business and marketing world but are the same thing and why are they...

How to hatch a plan for your business It is never too late to create a business plan for your small business. Some simple business...

We have seen unprecedented changes in marketing over the last 10 years. As the Harvard Business Review commented back in 2014 “With the...

5 ways to light up your business this Christmas Even if you operate in business to business, don't think you can't leverage the busiest...

What is the job role of a freelance marketing consultant? A marketing consultant is a freelance or outsourced resource you can use for...

Demystifying sales and marketing jargon Like marketing, there are a lot of specific terms used in sales. I’ve tried to capture some of...