Nat Sharp
5 reasons to develop a customer charter for your small business
Why developing a customer charter can instil purpose in your staff and convert more business For any business small or large, putting...
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Nat Sharp
Nov 19, 20207 min read
Marketing tips for small businesses in 2021
5 major marketing trends to accelerate your small business Whatever way you look at it, 2020 was a tough year for most SMEs battling...
Nat Sharp
Oct 15, 20203 min read
How to map your customer journey
Ensuring your business is on the right path Do you know how your target audience and existing customers research, consider, show interest...
Nat Sharp
Jun 1, 20204 min read
5 free ways to ensure your business can be found on Google
Digital marketing tips for small businesses For many small businesses, we've been operating in survival mode for the last few months. So...
Nat Sharp
Apr 17, 20205 min read
How to communicate with your customers during a crisis
Practical communication tips for small businesses during the pandemic Our lives as we knew them have changed, invariably forever, and we...
Nat Sharp
Apr 10, 20203 min read
How businesses adapted during the pandemic
Finding a rhythm It’s funny how life changed so significantly in just a few short weeks. Would anyone have believed the world could look...
Nat Sharp
Jan 21, 20206 min read
GDPR and marketing - what does it mean for a small business?
It has been a while since the General Data Protection Regulation (GDPR) was the talk of the town. But it is here to stay, and many...
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Jan 20, 20202 min read
Is content and thought leadership the same?
Thought leadership and content are terms frequently used in the business and marketing world but are the same thing and why are they...
Nat Sharp
Nov 4, 20194 min read
Christmas marketing ideas
5 ways to light up your business this Christmas Even if you operate in business to business, don't think you can't leverage the busiest...
Nat Sharp
Jun 26, 20191 min read
Free infographic - how to create a sales strategy
Here are few sales facts collated by Hub Spot: More than 40% of salespeople say prospecting is the most challenging part of the sales...
Nat Sharp
Jun 24, 20194 min read
How to create the perfect sales pitch
What are the ingredients to a great sales presentation? You’ve spent months targeting the right prospects. They’ve finally agreed to meet...
Nat Sharp
Jun 22, 20196 min read
Sales and marketing glossary
Demystifying sales and marketing jargon Like marketing, there are a lot of specific terms used in sales. I’ve tried to capture some of...
Nat Sharp
Jun 11, 20195 min read
What is the difference between business development and marketing?
What is more important - marketing or selling? Sales or business development, and marketing are so closely interlinked, yet they often...
Nat Sharp
Apr 10, 20194 min read
Highlights from the B2B Marketing Show
What an action packed 2 days at the B2B Marketing Expo in London at the end of March. There was an incredible line up of speakers, 500...
Nat Sharp
Apr 5, 20183 min read
10 tips to create a thought leadership programme
How does a small business create thought leadership? With careful planning, a small business can build an engaging thought leadership...
Nat Sharp
Mar 26, 20181 min read
What does a B2B customer journey look like?
Some fascinating trends revealed by The Boston Consulting Group which have a huge impact for those of us that wok in...
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